Illustrations for C&A

I had the wonderful opportunity to collaborate with the renowned international fashion retailer C&A, on a project that brought vibrant energy to their #BESTDEAL campaign.
My task was to create illustrations that would adorn all their promotional material including displays and shopping bags.
C&A's vision was to strike a balance between the classic allure of comic inking and the contemporary allure of digital shading. After an initial style test that resonated with goals, we were ready to go.
Armed with a detailed briefing and photographic references, we started with  two dynamic girl subjects: