Concrete Mag for Cupra

I had the privilege of being commissioned by Dreinull Agentur in Berlin to spearhead the Art Direction for a project that held a special place in the VW Group's branding initiatives. Tasked with defining the identity for a lifestyle magazine, I was entrusted with crafting not only a compelling name, slogan, and overall branding but also ensuring that our design seamlessly integrated with CUPRA's CI Manual—a brand under the VW Group umbrella.
Our moodboards and general stylish lifestyle  were meticulously designed to resonate with CUPRA's Corporate Identity manual.
 

While our creative journey with CUPRA eventually took a different direction for other reasons, I'm decidedly proud of the work we delivered during this collaboration.