adidas Bread&&Butter Berlin

Collaborating with Dreinull's creative team for Bread&&Butter Festival and Style and Culture, I was engaged in the exciting endeavor of crafting a captivating environment for adidas women, one that would offer festival-goers an immersive and memorable experience. In my role as an art director, my responsibilities spanned the entire creative process, from conceiving initial visual concepts to developing finalized graphics that would shape the brand's presence. This involved presenting ideas and mockups that would later evolve into tangible elements such as key visuals and mockups.