Corporate Identity: Cannabis for Future

Aphria Inc., a prominent global producer and distributor of medicinal and recreational cannabis, reached out to me with a visionary project from Ontario to Berlin.
They sought my expertise to conceptualize and design a Corporate Identity Manual for their "Cannabis for Future" campaign, which was dedicated to advocating for the legalization of cannabis in Germany. ​In a landscape where cannabis legalization can be a sensitive topic, Aphria's proactive stance was truly commendable.
The projects encompassed the development of logos, a compelling campaign name and slogan, and the creation of diverse practical applications. It was a rewarding experience to collaborate with a company dedicated to driving positive change and promoting responsible cannabis use in a challenging regulatory environment.